JULY 2025. KENNESAW, Ga.— Henssler Financial has once again been recognized as one of the top registered investment advisory firms in the country, placing No. 138 on Financial Advisor Magazine’s 2025 Registered Investment Advisors (RIA) Survey & Ranking list. The annual list ranks independent firms nationwide by total assets under management (AUM) as of year-end 2024.
Now in its 20th year, the industry-focused survey offers more than just a snapshot of firm size—it reflects how advisory businesses are evolving amid unprecedented change. As the profession faces a looming advisor shortage and an accelerated pace of technological transformation, firms that prioritize innovation, client experience, and long-term relationships are poised to lead.
“Henssler Financial’s continued growth has been largely organic, driven by long-standing client relationships, client referrals, and strategic service expansion,” said Stacy Haubenschild, Chief Operating Officer and Principal. “We understand that trust is earned—not just by delivering strong results, but by staying responsive to clients’ changing needs. That’s how we’ve built our reputation over the last three decades.”
According to Financial Advisor, more than 50% of firms surveyed increased asset inflows by acquiring new clients. In an industry increasingly shaped by AI-driven tools, cybersecurity risks, and consolidation pressures, Henssler continues its focus on personalized guidance and service integrity.
“While technology is transforming how we operate, it can’t replace the human element of financial planning,” said Haubenschild. “Our advisors are here for real conversations and nuanced decision-making. AI may support the work we do, but our relationships—and the trust behind them—remain at the core of our success.”
Financial Advisor Magazine’s 2025 rankings and analysis appear in the August issue and include the Top 50 Fastest Growing RIAs and insights into how the industry is adapting to rapid innovation and a shrinking advisor workforce.
View the list:
https://www.fa-mag.com/news/2025-ria-survey-and-ranking-ai-wars-83085.html
About Henssler Financial
With assets under advisement of approximately $3.58 billion as of June 30, 2025, Henssler Financial has been delivering comprehensive financial solutions to its individual, corporate, and institutional clients for more than 35 years. Founded in 1987 by Gene W. Henssler, Ph.D., Henssler Financial provides solutions that incorporate a range of services, including wealth management, financial planning, tax preparation and consulting, small-business retirement planning, and estate planning. The firm podcast, “Henssler Money Talks,” is available on all major platforms, including Apple Podcasts, Spotify, iHeartRadio, Amazon Music, and at HensslerMoneyTalks.com.
More information on Henssler Financial can be found on the firm’s website, www.henssler.com, including important disclosures regarding Henssler Financial and its businesses.
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Media Contact: Kelly-Lynne Scalice · kscalice@henssler.com · 678-797-3781
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