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About Henssler Financial

Our driving philosophy is to Live Ready by approaching life as unpredictable, and seeing change as a certainty. This means planning with flexibility, and vigilantly monitoring all of life’s transitions and complexities.


For individuals, Henssler is passionately committed to our relationships, getting to know our clients on a deeper level. The more we know about our clients’ lives and goals the better we serve them. Whether protecting and growing wealth, or developing a detailed plan of action for life’s challenging journey, our experts function as true partners.

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For more than 30 years, we have delivered financial solutions to our clients. With assets under advisement of $2.16 billion as of September 30, 2020, Henssler Financial offers decades of experience in all facets of wealth management.

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Henssler is there with a 360 degree transparent view of the financial picture. From tax, to cash flow, to employee services and insurance, our team of experts communicates across channels. This structure allows us the clarity to offer sound, actionable direction resulting in the peace of mind that comes from being ready.

The bottom line… Henssler empowers our clients to Live Ready for life's financial ups and downs.

Our History

Dr. Gene Henssler and his wife, Patricia, moved to Kennesaw, Georgia in May 1986 when Dr. Gene accepted the position of Professor of Finance at Kennesaw State University. A manager for a local radio station asked the department chairman at Kennesaw if he knew of someone from academia who could do a talk show about finance, money, and investing, Dr. Gene was suggested.

Dr. Gene started by doing a couple of guest spots with Neal Boortz. Shortly thereafter, he was offered his own show, which provided exposure for Kennesaw State and gave Dr. Henssler a healthy ego boost as a radio personality.

After a couple of weeks, callers began asking Dr. Gene if he would provide advice to individuals, on a consulting basis. G.W. Henssler & Associates, Ltd. (GWH) was created in 1987 to meet this growing interest. What began as a little, part-time consulting business based out of his home, has since evolved into Henssler Financial—one of the largest independent wealth management firms in Atlanta.

The original radio talk show, “Money Talks” is still hosted by Dr. Gene and can be heard Saturdays from 10 to 11 a.m. on Talk 920 WGKA Atlanta.

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Form ADV Part 2, Part 3, and Privacy Policy

You may read our Form ADV, Form ADV 3-CRS and Privacy Policy here.

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