G.W. Henssler & Associates, Ltd. (GWH) is a fee-only financial advisory and money management firm located in Kennesaw, Georgia, a suburb of Atlanta. Founded in 1987 by Dr. Gene Henssler, the firm provides asset management, financial planning and consulting to individuals, corporations and institutions.

GWH bases financial decisions on economic truths and financial facts that are backed by historical data and academic studies, not on short-term market fads or hype. The financial planning approach is consistent and does not change with the whims of the markets. The asset allocation and investment selection processes are based on strict rules that remain consistent through all market conditions.

GWH employs a number of Associates who provide clients with cash flow projections, liquidity analyses, cash management and investment management on a daily basis. The company offers a unique, customized service for each client and strives to form long lasting, mutually beneficial relationships. The firm also works with other financial professionals in the insurance, tax and estate planning fields to provide clients with access to experts in each specific area of their financial world.

GWH's Research Department reviews market conditions, mutual funds, and individual stocks on a daily basis to provide the Associates with information critical to their clients' financial security. Beginning in 1993, GWH established its stock portfolio performance track record with the Henssler Model Portfolio, upon which client stock portfolios are modeled.

GWH strives to help clients understand whether or not their financial goals are attainable based on their earnings, saving, and spending habits. If a client's goals do not appear to be realistic, GWH will attempt to educate the client as to the changes needed for an attainable financial goal.